Is The Grass Greener with Sainsbury's?

On Thursday the 19th May we hosted the Sainsbury's Lamb Steering Group Meeting at Overbury.  The group started about a year ago and this was the first on-farm meeting which was a real pleasure to host.  There were about 9 others farmers from all corners of the UK and even Northern Ireland, all farming different systems and producing lamb in different ways, all dedicated to supplying Sainsbury's.  In addition there were people from Randall Parker Foods and Dunbia who are the processors for the producers lamb (We supply RPF- via the Mayhill Lamb Group).  The day started with an update on JS lamb sales over the past year, then we moved onto an update of the Carbon Footprint assessment.  This is the largest study ever conducted assessing the carbon involved with producing lamb.  More about that another day.  After that I did a presentation about Overbury Farms, what we do, how we do it and why.  I talked about our crops, conservation, staff, machinery and then our sheep.

Following on from me was Bob Bevan from AB Sustain who was teaching us about grassland management. 

One of the interesting things learnt from the JS Dairy Group was the attention to detail of grassland management and how carbon emissions and therefore cost can be reduced by better grassland management.  This conversation carried on over a working lunch before heading out to the field for a tractor and trailer ride around the farm.  We looked at 8 fields in total, starting with a hay field, then a silage fields then various permanent pasture fields ending up on the top of Bredon Hill, where Alice and Annie had their photograph taken as shown here!

 

It was a really good meeting, I felt that a lot had been achieved and there was plenty of conversation within the group.  There is a definite opportunity to explore the grassland management here at Overbury, starting this summer with some over-seeding in a couple of fields.

Following the meeting we did a short bit of filming for the JS website all about the Carbon Footprinting and how we are benefiting by working together.  That should be on the website under the Coorporate Responsibility tab on the 7th June.

A Local 'E' Shop

Today saw the start for me of our 'Fresher By Miles' campaign. It is an internet based website http://www.fresherbymiles.com promoting locally produced food directly from the farmer! All within a 30mile radius of Badsey in Worcestershire.

This is me showing our lamb at the Camden Food Research site at Chipping Camden. The idea is to get people involved at their places of work, where their food can be delivered! (Yes that is a tie!)

Local, sustainable, far fewer road miles, quick, easy and fresh, can it tick any more boxes? We need you to buy local, buy from the village shops, from the farm shop or the farmers market, you will benefit by having food that has flovour and taste and texture. We will benefit with increased revenue for our business which you can then enjoy with the maintained views as you use the footpaths, bridleways enjoying the lovely countryside. It only looks as it does now because it has been managed that way by generations of farmers.